KIT: The Indian animation industry

Strategic tools for the practising manager

The animation industry in India is estimated at $460 million (Rs 2,232 crore). It is expected to grow at a CAGR of 27 per cent and reach $1.16 billion (Rs 5,644 crore) by 2012.

This industry can be categorised into four different components: Entertainment, education, content development and multimedia/web design.

The animation market in India is relatively new compared to some other Asian countries. But it is among the fastest-growing in the Indian entertainment sector.

With approximately 200 animation studios, India has emerged as a global outsourcing hub for animation technology services.

The key drivers for the animation industry are the increasing domestic demand for animation movies and the increase in animation studios and training centres across the country.

The biggest challenges are manpower shortage and the high cost of production.