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The home furnishing and decor market in India is estimated to be Rs 128.8 billion in terms of value, and 1,500 million meters in terms of volume.
The home furnishing market can be classified into the following segments: bed linen (bed sheets, bed spreads, pillow covers, cushions covers and comforters); bath linen (bath towels, hand towels and toilet covers); kitchen linen (aprons, oven gloves, wipes and towels); furnishings (curtains, upholstery and carpets); and mattresses.
The market is estimated to be growing at the rate of 8-10 per cent per annum.
Bed linen accounts for 55 per cent of the total home furnishing market, while the others account for the rest of the market.
Decoratives are primarily unbranded, with no national brands in the category. Decorative such as wall hangings, flower vase, crystal products and so on contribute to less than 5 per cent of all sales in the category.
Concentration of home furnishings in the country is primarily skewed towards A-, B- and C-type cities (the top 589 cities). It is estimated that the top 784 towns contribute 43 per cent to the total consumer market.
The home textiles market is dominated by unbranded products. The unbranded sector accounts for more than 85 per cent of this market. |
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