The Gurgaon advantage

Four hundred and fifty heads from Philips' offices in Mumbai, Pune, Chennai, Delhi and Noida will move into a single address in Gurgaon later this year as part of the electronic company's attempt to create a greater synergy between departments. "Together, we will bring the experience of the marketplace to unlock tonnes of energy and productivity," says Managing Director and CEO Indian subcontinent for Philips Electronics India, Murali Sivaraman.

India, one of the 16 global centres that reports directly to Philips International in Amsterdam, is reworking its local strategy "to build brand relevance", Sivaraman explains somewhat passionately, "as we gear to walk the path from technological innovation to being consumer-centric". The takeaway from the message: combining "sense and sensibility"