The Strategist Quiz (#101)

 

1. Down-aging, egronomics, cashing out, the vigilante consumer are four of the 10 trends identified for the 1990s by a famous marketing expert. Identify the marketing futurist and the book in which this was published. 
2. Mr Champa and Ms Champi are mascots for which event and in which country? 
    
3. An Indian company is close to acquiring a pink sheet company in the US that has roots dating back to 1872 and was highly noticed as a brand during President Obama’s acceptance speech and his inaugural address. Name both of them. 
    
4. Whose brand extension BlaK was a failure in the US market? 
    
5. An industrialist founded one of India’s famous academic institutions in the early 1900s with the advice and support of eminent people like Swami Vivekananda and British Viceroy Lord Curzon. He, in fact, got the idea after listening to a convocation address at the Bombay University in 1889. Name the founder and the institution. 
    
6. What is the significance of the Indian car registration number DIA 6479? 
    
7. What is NCR paper? 
    
8. Touchy-feely, pop-up, scratch ‘n’ sniff, pull along and squeaking are a category of what? 
    
9. From which bank did Phileas Fogg withdraw 20,000 guineas before setting off on his global journey in Around the World in Eighty Days ? 
    
10. Identify this company from its logo. 
    

 

 

Ten all-correct entries will receive a copy of Brian Tracy’s Create Your Own Future, published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: 3 June. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.