The Strategist Quiz (#109)

 

1. In the mid-1990s, this company spent $1 billion on a four-year test of its electric car model. It leased 800 of these cars to consumers for three years and at the end of it, all vehicles were returned to the company and destroyed. Name the company and the model. 
    
2. The brand “No Name” is 30 years old now. Who sells products under this brand name? 
    
3. Connect Dan Brown’s yet to be released novel The Lost Symbol with Jackie Kennedy. 
    
4. This media channel was called Pinwheel until 1981. By what name is it known today? 
    
5. Who once launched a soap brand called Le Sancy in the Indian market? 
    
6. In which brand’s advertisement are astronauts Sally Ride, Buzz Aldrin and Jim Lovell found together? 
    
7. Whose baseline is “Find it. Make it. Sell it”? 
    
8. What is common to the brands Calvin Klein, Izod and Arrow? 
    
9. Who was the first person to become a living trademark for promoting a corporate product way back in the 1890s? 
    
10. Name the Japanese company which uses the infinity sign in its corporate logo.

 

 

Ten all-correct entries will receive a copy of Ken Robinson’s Out of Our Minds: Learning to be Creative, published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: 12 August. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.