The Strategist Quiz (#121)

 

1. Which company or brand publishes a bi-annual magazine titled Innovation? This company is looked upon as one of the most innovative in its business. 
    
2. What’s the term for a blog that appears to be written by an individual, but is actually maintained by a company’s marketing department or public relations firm to push a product or service? 
    
3. Name the US bank which is opening a branch inside a Dunkin Donuts store. The bank is a part of the Royal Bank of Scotland Group. 
    
4. Nearly 300 years ago, this breed of horses was developed in Scotland. These powerful horses are easily recognised by the long hair covering their hooves. For over 75 years, they served as ambassadors of a well-known American brand. The company also breeds these horses. Name the horse brand and the horse breed. 
    
5. Inspired by the book Innovation Tournaments written by Wharton Business School professors which company has joined hands in sponsoring a global innovation tournament? 
    
6. Who is often referred to as the father of the pill? 
    
7. Who said this: “I knew we needed a weapon to break through the US market, and it has to be something different, something that nobody else was making”? 
    
8. What is common to Piqqem, a company that leverages the wisdom of crowds, and Apple Computers? 
    
9. What are No Fear Motherload and No Fear Bloodshot? 
    
10. With what is this visual associated and what does it signify?
     

 

Ten all-correct entries will receive a copy of John Leach and John Moon’s Pitch Perfect, published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: 4 November. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.