The Strategist Quiz (#131)

 

1. This company is driven by the ______ Spirit created by its founder on the following three key values: Creative Wisdom, Unwavering Drive and Positive Thinking. Name the company and its founder. 
    
2. The success of a small pioneering programme initiated in Fresno, a town in California, in the 1950s, which included mailing to an unsolicited list of 60,000 people, created what is now one of the world’s most powerful and largest brands of its kind. Name it. 
3. What is Noodles with a NO? 
    
4. This company’s advertising jingle, “Stuck at the site of you”, has become a ring-back tone for almost all its employees. Name the company. 
    
5. What was discovered by a researcher working for a pharma company in 1965, when he spilled some of the material he was heating in a flask? Later he licked his fingers while picking up a piece of paper that had fallen into the spilt material and found it to be sweet. 
    
6. Talk, Evaluate, Assist, Motivate, Frame, Organise, Collect, Understand and Synthesise are which organisation’s major tools to solve business problems? 
    
7. Rather than pursue a career in professional golf, he took a Harvard MBA in the 1970s and went on to complete his doctorate in business economics and became a professor at Harvard at 26. Identify this management guru. 
    
8. During the 1980s, which media company produced one of India’s first mega soap operas, Buniyaad, for TV viewers? 
    
9. In retailing how did the term “white goods” originate? 
    
10. Identify this brand by its logo and mention why it was named so. It is a 100-yr-old brand now owned by an Indian company.

 

 

Ten all-correct entries will receive a copy of John Parnell’s Strategic Management: Theory & Practice, published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: 13 January. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.