The Strategist Quiz (#167)

 

1. A dingy boat made its appearance on an advertising hoarding in one of the metros in 2009. It was used when the street got flooded; now the brand has made it a social initiative and has extended it to nine other cities. Name the brand. 
    
2. Who coined the term “auto rickshaw”? 
    
3. In 2000, what did a Singapore-based company and IBM introduce for the first time in computing history? 
    
4. Name the brand that was created in 1997 to bring back to life the legendary nameless travel companion that was used by artists and thinkers — like Vincent van Gogh, Pablo Picasso and Ernest Hemingway — over the past two centuries. 
    
5. Which business bestseller begins with the story of the resurgence of Hush Puppies shoes as a fashionable trend? This brand’s resurgence took place in the early 1990s. 
    
6. What is connecting businesses with their past website visitors, so that there is an increased likelihood of a completed transaction, called? 
    
7. What was the significance of the Sprite Boy ads in the 1930s? 
    
8. Name India’s first e-reader that was launched recently? 
    
9. Name the tobacco-free bank in India that does not allow its employees to consume tobacco in any form. Also, if any of its customers are found to be using tobacco, they are served with an additional penal interest of 1 per cent. 
    
10. Identify the business group that recently released its new brand identity. 
    
     

 

 

Ten all-correct entries will receive a copy of Patrick A Gaughan’s Mergers, Acquisitions, and Corporate Restructurings published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: 21 September. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.