The Strategist Quiz (#217)

 

1. What is frugal engineering better known as? Name the person who coined this term. 
2. On whose idea did IBM and Eastman Kodak make a drop error during the 1930s? Also explain what a drop error is. 
    
3. What is common to dim sum, maple, kimchi, yankee and bulldog?
4. What do you get when you connect the companies Microsoft Corporation and Hewlett-Packard with 48 days? 
    
5. To which category do these erstwhile brands from India belong: NP007 and Big Fun? 
    
6. The origin of this commonly used term probably dates back to the 1975 Ramesh Sippy film Sholay. HUL used the term for one of its brand campaigns, and a restaurant in London is named after it. What is this term? 
    
7. What is common to country music singer Kenny Rogers and Asha Bhosle? 
    
8. “Caring for Excellence” is this company’s motto and the name of one of its brands when translated in German in all probability means “from the Alps, with love”. Name the company and the brand. 
    
9. This brand is the result of 32 years of research by a Japanese company. It is a writing instrument with thermosensitive ink that can be erased by rubbing with the pen’s end stub like a pencil with an eraser. Name the brand. 
    
10. Identify the brand from its mascot below and also mention the geometric form in which its products are produced. 
    

Ten all-correct entries will receive a copy of Forbes Robbins Blair’s Instant Self-Hypnosis published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Send your entries to strategist@ bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: September 6. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.