The Strategist Quiz (#222)

 

1. Which company’s corporate headquarter is located in a building called ‘Day one south’ and why is it named so? 
    
2. Which car launched in India is literally “full of energy, life, and enthusiasm”? 
    
3. For marketers, what does the ‘HoReCa’ segment consist of? 
    
4. Who was the first Indian to work with Cadbury in England, its home country? 
    
5. Owing to the furore created by upmarket cycling enthusiasts of this city on social networking sites like Twitter and Facebook, which luxury 5-star hotel was forced to put up a bicycle stand in its parking lot to satisfy them? 
    
6. By making Wal-Mart the sole distributor of its products, this company had enormous market share and profits. The same relationship led to its bankruptcy and fire-sale style liquidation of its assets in the late nineties. Name this company founded by a husband and wife pair whose first patented product was a dust pan. 
    
7. Who said this: “I told them they could invade the markets of the world — and have manufacturers screaming for protection in five years. I was, in 1950, the only man in Japan who believed that 
    
8. When put together, what do suppliers, customers, competitors, substitutes and new entrants constitute? 
    
9. If “Be more” is Titan’s base line, “Give me more stripes” is related to which brand? 
    
10. Identify the two companies from their logos below that merged to form a new entity a few years ago.

 

 

Ten all-correct entries will receive a copy of Deborah M Kolb and Judith Williams’ Everyday Negotiation published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: 10 March. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.