The Strategist Quiz (#224)

 

1. “What’s this internet thing? I don’t get it. What are people doing on it? What do they like about it?” Who said this to whom? 
2. The words shelf, vapor, hard and scare are all prefixes for the terminology used in which industry? 
    
3. Emirates, MasterCard, DHL, Heineken, ANZ and Societe Generale are this year’s worldwide partners for the world’s third largest sporting event after the Olympics and the FIFA world cup. Name it. 
4. Which person said “Whether you prevail or fail depends more on what you do to yourself than on what the world does to you”? It is similar to the vedantic philosophy. 
    
5. With which brand are the following connected: Lucky Curve, Depression Thrift and Jack-Knife? 
6. Which global brand has historic links with Hannibal and Julius Caesar? 
    
7. This character was born in 1985 on a New York restaurant napkin. It became a brand ambassador in 1989. But the trademark does not belong to the company that owns the brand but to the ladies who created the character, one of them being a former art director at JW Thomson. Name the character. 
8. Apart from being known as the greatest cornetist the world has ever seen, Jules Levy also has another first to his credit. What is it? 
    
9. Which brand’s base line is ‘Living, Breathing Asia’? 
10. Identify the company and one of its products from the logos: 
    

Ten all-correct entries will receive a copy of George Sheldon’s Employment Personality Tests Decoded published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Send your entries to strategist@ bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: October 25, till 8 pm. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.