The Strategist Quiz (#226)

 

1. According to business history, China was the largest economy in the world from 1500 AD to 1890AD, but its run at the top position was interrupted briefly in 1700 AD by another country. Name it.
2. An ad in the US for a global brand in which a little girl builds her lemonade stand into a powerful business using the technology provided by the advertiser became so popular that the ad agency and client have now auctioned on eBay the only remaining bottle of that lemonade to benefit an organisation dedicated to fighting childhood cancer. Name the ad campaign and the advertiser. 
    
3. Which automobile brand was the official intervention vehicle for India’s first F1 Grand Prix, held at the Buddh International Circuit in Noida?
4. Though used more often in the film industry, what does the term “lights on” mean to the business world? 
    
5. When was the first email from space sent and which computer was used for it? 
6. Which FMCG brand is pushing its beauty products to rural women through a programme called Guddi Baji, an Urdu phrase that means “doll sister”, and where? 
    
7. What is common to Martha Stewart, Hindustan Unilever and the erstwhile Tata Finance (not the current Tata Capital)? 
8. The founder of which company has got two design patents registered in his name for glass staircases? 
    
9. What are Hogels? 
    
10. Identify the brands from the images below
    

Ten all-correct entries will receive a copy of David Nichols’ Return On Ideas published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Send your entries to strategist@ bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: November 8, till 8 pm. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.