The Strategist Quiz (#298)

1. Name the company and its brand which recently put its ads on rotis/chapattis marked with a message for people to use one of their products before eating. Electric irons were used to stamp each roti/chapatti with the message.
    
2. During World War I, the US War Industries Board asked women to stop buying a particular item of regular personal use to free up metal. It helped free up some 28,000 tons of metal, enough to build two battleships. What were they stopped from buying?
    
3. Which retailer introduced a queuing policy in the 1990s called "One in Front". What is its significance?
    
4. Name the person who first started as a painter of miniatures and then went on to invent an award-winning device to cut marble. He also built a submarine with torpedoes and tried selling them to warring parties, Napoleon Bonaparte and Lord Nelson.
    
5. It is regarded as the world's most widely implemented product innovation process.Companies use it to launch new products to market more quickly and efficiently. Name it and its creator.
    
6. Who or what is Lady Rosetta, a favourite of the likes of PepsiCo and McCain?
    
7. Whose new business book uses a Greek fable to put forth the underlying concept that it's not at all better to be safe than sorry, in terms of work aspirations and life in general. It's better to be sorry than safe.
    
8. Who in the consumer products world is regarded as the Podfather?
    
9. Which brand uses the line "Drink Irresponsibly" in its branding?
    
10. Identify the logos. One of them was founded in 1870.
    

 

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