The Strategist Quiz (#305)

1. Name the automobile brand and its manufacturer who uses this brand line "Dive it again, James". Also state the reason for using this line.
    
2. What is Zythology?
    
3. Name the corporate scandal of the mid 1960s in which American Express took one of the biggest hits from it, losing nearly $58 million and experiencing a 50 per cent drop in its stock price?
    
4. This person is known as the Brit who coined Germany's most ubiquitous post-war slogan and became an advertising industry legend. It happened when in the mid 1980s this person saw a faded poster on a factory wall in Ingolstadt Germany and used it as a catchphrase that would not only transform the image of a German brand but the entire country. Name the person, the brand and the catchphrase.
    
5. Connect the Benares Hindu University, the ink that is used for marking a voter's finger during elections and the first city in Asia to have electric lights. What do you arrive at?
    
6. This brand that helped Americans survive the Depression and fed the allied troops during World War II and contributed to the lexicon of the internet world has a new spokesman/mascot named Sir-Can-A-Lot. Name it.
    
7. The person who founded this brand in 1909 in the US, before moving to the US with his family, he had a business in Russia involved in doing makeup and selling hand-made rouges, creams, fragrances and wigs. It is said that his clientele included members of the Russian court, the Royal Ballet and the Imperial Grand Opera. Today this brand is owned by an MNC. Name the brand.
    
8. In 1998 India surpassed US, as the highest producer of this commodity and continues to hold this position till today. Name it.
    
9. On April 29th Virgin Galactic, a private space firm, launched SpaceShipTwo, its air-suborbital rocket plane, for the first time. For $2,00,000 a seat, customers will get a joyride just over the Karman Line. What is the Karman Line?
    
10. Identify the brands from their logos and mention who the winner was in the recent trademark tussle between them.
    

One lucky winner will receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: May 14, till 8 pm. Previous winners and employees of Business Standard and their families are not eligible to participate.

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