The Strategist Quiz (#309)

1. During the British Raj what was the Lal Kitab and who used to circulate it.
    
2. Established in the late 60s, this brand uses Mount Rainier in the US as its testing ground. The brand uses the mountain as a location for its product innovation, durability and reliability tests. Name the brand.
    
3. Who is the official connectivity provider to the F1 racing organisation (Formula One World championship Limited)?
    
4. This company was set up in the 1870s by an Italian engineer at the age of twenty-four for the production of rubber articles. It began from making insulated telegraph cables to underwater telegraph cables to the first bicycle tyres. Name the company and a unique distinction it holds today.
    
5. One of India's oldest bookstores (set up in the 1900s) was supposedly used by the Naxalite movement in the 1970s as a message drop-off point. They would slip notes into particular books for other members of their group. Name this store that has now become a retail chain.
    
6. This firm's baseline reads "Outsmarting traffic, together". Name it and why was it in the news recently.
    
7. Marketing and MBA students are usually familiar with the product-market growth matrix. It is used to plot generic strategies for growing a business via existing or new products, in existing or new markets. Who created this tool?
    
8. This person made his first pair of shoes for his sisters to wear at their confirmation when he was 9 years old. He is known as the shoemaker to the stars. Name him.
    
9. The chairman of this Indian business group recently said it would not return to its roots despite Myanmar opening its market. This person's grandfather was murdered there in the chaos of 1945. Name him and the group
    
10. Identify this 112 year old brand, which is being launched in India shortly.

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