The Strategist Quiz (#331)

1. What is the connection between Benjamin Franklin and a company that was established in the late 1950s by Grumman Aircraft Engineering Co, a company known for military aircraft production?
    
2. What has a popular advertising campaign that was launched in the 60s with the punch line "Schhh…You-Know-who" got to do with a Swiss watchmaker?
    
3. Who said this about whom, "I met him at a dinner party in 1959, he was rolling on the floor laughing at his own jokes and I thought, that is my kind of guy- I do the same thing"? The two of them are still together and run one of the most highly priced companies despite residing in two different cities.
    
4. These draught horses, originally from Scotland, were first used by a brand's founders to celebrate the repeal of Prohibition in the US way back in 1933. Recognising the advertising and promotional potential, even today these horses travel all round the US for promotional activities and return to their company's head quarters. Name the brand and the horse breed?
    
5. Name the slogan, which the ad agency Nexus Equity came up in the 1990s to reflect a real man, rather than a larger -than-life character which was the norm then.
    
6. What is the term used to describe a corporate-takeover strategy with which a third party poses as a white knight to gain trust, but then turns around and joins with the unfriendly bidders?
    
7. A Swedish draughtsman wanted to fit a table, sold under the brand name Lovet, into his car. In order to do so, he cut off the legs off his table and then reassembled the table at home. He then discussed the idea with his employers which then built its entire business around the concept, launching its first piece in the mid 1950s. Name the person and the company he worked for.
    
8. This company was set up in 1938 and named after its founder. It manufactured parts for gas masks during World War II. After the war, its founder turned attention towards making a peace time product. While doing so, he discovered a way of turning polyethylene slag , a byproduct of crude oil refinement, into a strong, resilient, grease free plastic and gave it his name. Name the person and the brand.
    
9. Which company's base line is "We fuel Amazing"?
    
10. What is common to these and give the original name of the company that is represented by the first logo?
    

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