The Strategist Quiz (#383)

1. The founder of this company was a taxidermist who worked in New Mexico and Arizona as an "assistant naturalist", a job that involved killing off coyotes. During one of his assignments in the Northern most part of America in the early 1900s, he was taught by the Inuit how to ice fish under very thick ice in -40°C weather. He later patented the quick freezing process and founded a company which was acquired by the Postum Company and the Goldman-Sachs Trading Corporation. Name the person and the company he founded.
    
2. The CEO of this company once described his customers as Idiots. His company is seeking a return to annual profit growth after the first decline in five years in fiscal 2014. It cautioned its investors against "irrational exuberance in what continues to be a difficult economic environment. Its CEO felt that being nice to customers is new to him but is turning out to be a winning strategy. Name the person and his company.
    
3. This brand is named after the Sanskrit word for passion and makes products exclusively for men. Name it.
    
4. Which company is experimenting by using cabs or taxis to deliver its packages in San Francisco and Los Angeles?
    
5. Which industry set up "The Hero Initiative" as a publicly supported not-for-profit corporation and for what?
    
6. Who coined and popularised the terms "the New Normal" in the aftermath of the subprime mortgage crisis in 2009 and more recently, the "New Neutral" thesis to characterise a period of lower but stable economic growth?
    
7. Connect a particular technique of applying makeup that was first used in 1959 for the large cast of the film Ben Hur and the technique used to alter images to improve their appearance, usually within ad campaigns and what do you arrive at?
    
8. This privately held company uses the baseline: 'The industry leader in Self Defence'. It propagates a self-defence system that consists of a wide combination of techniques sourced from boxing, savate, Muay Thai, Judo, Wing Chun, Wresting, and Jujutsu. Name it.
    
9. Connect a Swedish chemist, engineer, innovator, and armaments manufacturer and flowers from San Remo in Italy known as the city of flowers and what do you arrive at?
    
10. This image is found on the external packing of this global brand in some eastern European markets. Identify the person and the brand.
    

One lucky winner will receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: November 18 till 8 pm. Previous winners and employees of Business Standard and their families are not eligible to participate. The winner is chosen on the basis of the first correct entry received.