The current season, ending September, saw high production at 350,000 tonnes. The next one is expected to be tougher for coffee output, with drought in major growing areas of Karnataka. The state normally produces 70 per cent of the all-India total.
The coffee year begins on October 1 and the 2014-15 output was 327,000 tonnes; this year ending September 30 will see 350,000 tonnes, says the United Planters' Association of Southern India. It had been 314,000 tonnes in 2011-12.
However, in the 2016-17 season, the estimate is for Robusta production to come down by 30 per cent and of Arabica by 10-15 per cent. In 2015-16, Robusta output is estimated at 242,000 tonnes (229,000 tonnes, a year before); Arabica's is estimated at 107,000 tonnes (earlier 98,000 tonnes).
For instance, a year before, Arabica per kilo was Rs 200-220; it dropped to around Rs 130 in 2015-16.
“It has clearly taken a hit on companies like us. To mitigate the loss, we have looked at more premium products for the niche category,” said Abraham. The company started the exercise a year before and has 30 per cent of its production earmarked for premium products. It will increase it this year to 50-60 per cent.
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