Emami gains on entry in feminine hygiene market

The company said it is entering into an agreement with Royal Hygiene Care to buy 'She Comfort'

Emami Ltd gains 2% after the company on Friday said it is entering into an agreement with Royal Hygiene Care to buy 'She Comfort', its sanitary napkin brand.

"Feminine hygiene is an Rs 2,100-crore market and is largely underpenetrated, presenting Emami an immense opportunity to scale up the 'She Comfort' brand, which is expected to be acquired for Rs 40 crore," said Edelweiss in a report on Friday.

'She Comfort' currently has a market share of 2-3% in the category, Edelweiss report added.