In a report last month, Julius Baer analysts said, “ITC has established strong brands (Aashirwad, Sunfeast, Bingo, Yippee, Fiama, Vivel) and it aspires to increase revenues to Rs 1 trillion by 2030 through organic and inorganic growth opportunities.”
While much of FMCG’s growth in the past decade came through organic route, ITC has been open to acquisitions. ITC has acquired Savlon (2015), Nimyle (2018) and Sunrise (2020), and its wide reach helps it scale up acquisitions. In a recent report, Edelweiss said, Savlon has progressively grown 13x and Nimyle by nearly 4x.
Within the existing portfolio, ITC has also been quick to expand into adjacent segments to accelerate growth, a trend expected to continue. Edelweiss said, ITC will also extend its brands such as Aashirvaad and Sunfeast to tap into market opportunities. Aashirvaad, for example, a strong centre-of-plate brand, provides a platform for a larger play in staples and also addresses value-added adjacencies such as organic atta and pulses, gluten free and sugar release control atta as well as vermicelli and instant meal.