“After eight quarters of continued outperformance, rural growth slipped below urban growth for several consumer staple companies in Q2FY20. Additionally, the on-going liquidity concerns, succession of drought and floods during the monsoon season in large parts of the country, and muted initial response to the festive season added to the woes,” said analysts at Motilal Oswal Financial Services (MOFSL) in a recent report.
Those at Edelweiss Securities expect Q2FY20 to see the slowest volume growth for consumer goods companies since Q1FY18, which was impacted by GST-related destocking.
Margin expansion, however, would sustain given a benign raw materials basket as well as cost-savings program. This coupled with soft competitive intensity led to ad spends under control. EBITDA is seen at 13 per cent, leading to EBITDA margin expansion of 170 bps YOY. The benefit of a lower tax rate of 25.2 per cent compared with 28.7 per cent in Q2FY19 is partially offset by strong other income in the base quarter (owing to a one-time tax adjustment).
We expect HUL to post 6.7 per cent YOY sales growth mainly driven by 5 per cent volume growth on the back of strong growth in home care segment benefiting from premiumisation trend and from foods & refreshment segment, as new launches are supporting growth. We expect HUL to witness operating margin expansion of 76 bps to 22.6 per cent due to Ind-AS accounting adjustment. We expect net profit to grow 10.6 per cent YOY to Rs 1,687.2 crore driven by a reduction in tax rates.
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