Shares in ITC ltd have turned positive and are trading higher after Morgan Stanley upgraded the stock to "overweight" from "equal-weight" and increased the price target to Rs 400 rupees from Rs 360.
"ITC is a strong consensus buy - yet one of the worst-performing stocks in our coverage over the past 12 months - trailing the Sensex by 35%," the investment bank said in a note.
"After recent underperformance, we believe ITC stock is factoring in a cigarette volume decline in FY15," it said.
Shares in ITC were up 0.3% at Rs 316.85 at 12:27 p.m.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
)