While the pain of lower demand continues to hamper OEMs, mandatory implementation of ABS and CBS regulation is further likely to have bearing on OEMs. Hence, we expect Q4FY20 to largely remain muted on revenue front. EBITDA margins, on back of higher SGA, are also expected to decline by 50 bps QoQ. While Royal Enfield has been the biggest loser, Bajaj Auto has outperformed the overall two-wheeler industry in the quarter gone-by.
Absence of buying and lower participation from tier 2-3 cities and specifically from rural area has had an impact on volumes of passenger vehicles. OEMs, however, have followed an aggressive approach by launching various models and variants to attract the end-customer resulting into some movement in the inventory. In Q4FY19, we expect Maruti Suzuki to continue its leadership as Brezza continues to do well, while the new WagonR and Ertiga led to higher footfalls at dealerships hinting at slight revival in the coming months. EBITDA margin, however, is likely to be under pressure once again led by heavy discounting and thereby would be a key factor to watch-out for.