Satnam Overseas To Launch Paranthas, Vegetables, Spices

After the ready-to-eat varieties of rice, Satnam Overseas Ltd (SOL) is planning to launch vegetables and paranthas in the convenient food category in January and spices in April-May 2002.

The company would launch new products under its flagship Kohinoor brand, said Gurnam Arora, SOL joint managing director.

Speaking to Business Standard, Arora said: "The Indian market is ready for convenient foods and our ready-to-eat rice is doing well. These products will be targeted at a niche market and will be priced accordingly."

SOL sells ready-to-eat rice in mushroom, tomato and mixed vegetable variety. The product is being exported to the US and the UK, he said.

To capture a larger chunk of the global market, the company is consolidating its overseas offices. "It is selling over 30,000 tonne of basmati rice in Europe, the US, the Saudi Arabia, among others. We aim at increasing it and are focusing on the countries like New Zealand and South Africa."

According to Arora, "the Indian food has made its mark internationally. Today, the Indian restaurants are in almost every country. Basmati is one of the dishes eaten with great delight," Arora said.

In the long run, the company plans to become a one-stop kitchen shop by including more cooking ingredients under its Kohinoor brand.