Sebi found Citrus had collected Rs 777 crore from investors through its various holiday plans.
It was also running collective investment schemes (CIS) without obtaining registration.
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It was also alleged Citrus refused to refund the capital invested by the complainant in June 2012, when she approached the company for refund of the money. The company replied that she would "get the refund only after four to five years without interest."
Sebi has received several investors' complaints against Citrus alleging directors of Royal Twinkle Star Club are now running a CIS through Citrus.
The regulator has already passed an order against Royal Twinkle and its directors, restraining them from collecting any more money from investors through existing or new schemes.
In an interim order passed on Wednesday, Sebi said "... mobilisation of funds by Citrus under its various holiday plans with a promise of returns/holiday points...are nothing but a CIS."
Accordingly, the markets regulator has ordered Citrus and its directors - Omprakash Basantlal Goenka, Prakash Ganpat Utekar, Venkatraman Natarajan and Narayan Shivram Kotnis - "not to collect any fresh money from investors under its existing schemes" and also asked them "not to launch any new schemes or plans or float any new companies to raise fresh money." Additionally, the company and its directors have been directed not to dispose any assets obtained from funds collected, while the entities also cannot divert money raised from the public.
Further, the entities have been asked to "immediately submit the full inventory of the assets including land obtained through money raised by Susk India" as well as furnish details related to the scheme withing 15 days.
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