A new study has revealed that while online video streaming went up by 60 percent year-on-year, traditional TV viewing fell by four percent in the same time frame in the United States.
According to Nielsen viewing figures, an average American watched nearly 11 hours of streaming video last month as opposed to seven hours a month a year ago and more than 141 hours of live television as opposed to 147 hours a month last year, reported The Verge.
Although traditional TV viewing dipped only by three percent for viewers between the ages 18 and 49 but Nielsen's report confirmed the emerging trend for consumers trashing pay TV subscriptions for online alternatives.
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