Accenture to lead digital transformation journey of UTI Asset Management

Accenture has announced its selection to design, implement and manage a digital transformation strategy for UTI Asset Management Company Ltd. (UTI), one of India's largest investment managers, to help the company drive innovation-led growth in the digital economy.

"Embracing digital is one of the best methods of delivering best-in-class customer experiences in the future," said Imtaiyazur Rahman, UTI's acting CEO.

"This engagement with Accenture, combined with our own expertise, will help us achieve our vision of becoming the most preferred mutual fund organization in India. This is a strategic investment for our future," he added.

Accenture, who will be on a two year contract with UTI, will design their enterprise technology architecture and fast-track its infrastructure modernization, which includes moving certain applications to the cloud and revamping its data security framework;

-implement a new marketing automation platform to deliver optimized and cost-effective campaigns to UTI's existing and prospective clients;

-define the data strategy for insight-driven decision-making; and

-design UTI's customer engagement strategy

"We're looking forward to our collaboration with UTI as they advance in their journey to a digitally led future and are excited about what this will bring to millions of retail investors in India," said MD Accenture, Financial Services practice in India, Rishi Aurora.