And the award for best bum in Brazil goes to...

Brazil's business hub of Sao Paulo played a host to a contest which honored women's rear ends.

The 2013 edition of Miss Bum Bum, had 15 young women competing for the crown, News.com.au reported.

25-year-old Dai Macedo from the central state of Goias was the winner for her 107 centimetres (42 inches) of "bumbum", who got the vote of a half-male, half-female jury.

Second place was grabbed by Eliana Amaral from Pernambuco in the north and the third place went to Jessica Amaral from the central northern region of Para.

Administration student, Macedo had been involved in controversy where she claimed on social media that the result would be fixed to give the title to her rival, Mari Sousa.

After her win, Macedo said that she was all emotional as she didn't expect to win and even though all hell broke loose on social media sites but now she can say the contest was real.

The new Miss Bum Bum also said that her bum isn't 100 percent natural as she has had a butt lift.

She said that she always had a large backside but liposuction improved it.