Apple's attempts to convince Android users to switch to iOS is bearing fruits in Europe as latest data from Kantar WorldPanel showed that about 33 percent of new iPhone sales were to former Android users in Q1 of 2015.
Boasting about the numbers, Apple CEO Tim Cook had said during Apple's most recent earnings call that the firm continued to see a higher rate of switchers than they had seen in previous cycles. He also said that the current iPhone lineup had seen the highest number of Android switcher rate in any of the last three launches in the three previous years, reported The Verge.
Apple had released step-by-step guides for migrating data to iOS and also extended its trade-in program to cover all smartphones in March this year in a bid to woo switchers.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app