Bata store at 'Viviana Mall', becomes style destination of Thane as fbb Colors Femina Miss India 2017 State Winners Make a Style Stopover

fbb Colors Femina Miss India 2017 winners representing 30 states of India visited Bata Store and interacted with the young consumers of the city in a fun evening at Viviana Mall, Thane.

Thomas Archer Bata, Global Chief Marketing Officer, Bata and fourth generation member of the founding family, graced the event with his presence and the contestants interacted with him on the new styles of Bata footwear.

The fbb Colors Femina Miss India 2017 contestants shared their personal styling tips and tricks, in a cozy gathering with the people present, where they gracefully helped capture the occasion with fun photos and videos with the customers.

Bata, the European footwear major that has recently launched several collections for both men and women upping the style quotient is the Official Footwear Partner for fbb Colors Femina Miss India 2017. Bata will also be awarding the title 'Miss Rampwalk' in this year's pageant finale.

Very recently 10 State winners of fbb Colors Femina Miss India 2017 from Jharkhand, Bihar, Meghalaya, Tripura, Andhra Pradesh, Kerala, Himachal Pradesh, Haryana, Tamil Nadu and Rajasthan also visited the Bata store at Hill Road, Bandra in Mumbai.

Rajeev Gopalakrishnan, President, South Asia, Bata Emerging Markets, said: "Miss India's legacy, year after year, reflects the changing trends and style of the modern Indian woman. We at Bata are always in-step with changing times and our partnership with the fbb Colors Femina Miss India 2017 is a synergistic association.

These girls are at the fore-front of the Style Industry and no one understands the imperative to be comfortable better than them, which is where Bata steps in. We are also very happy with the response from our young customers, especially on Social Media. On behalf of the Bata family, we wish the representatives of all 30 states the best in their upcoming event and future endeavors in representing their communities.