Mobile phones with larger screens reportedly play an important part in increased mobile video consumption, a new study has found.
The poll conducted by analyst Strategy Analytics targeted more than 3,000 mobile users in the US, China, the U.K., France, Germany and Spain.
The respondents were asked as to which factors would make them watch more video on their mobile device.
Currently, almost three-quarters (72%) of consumers watch video on their mobile phone, according to the analyst's data, but the frequency is low - with less than half (44%) doing so once a week or more, and less than 1 in 7 (15%) doing so daily, Tech Crunch reported.
The Chinese turned out to be the heaviest consumers of mobile video, with 59 percent watching mobile video every week against 40 percent of Americans.
Meanwhile, the largest portion of mobile video refuseniks were the French, with 38 percent saying they don't watch any video on their handsets, followed by 37 percent of the British, the report added.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
