Bird Group forays into mobile application with launch of Bird Apps

Business conglomerate with multiple verticals in hospitality, aviation services, retail, Bird Group, on Tuesday announced its foray into mobile applications with the launch of Bird Apps.

Aimed at converging convenience with quality, Bird Apps will curate and build products on demand that cater to the evolving travel, hospitality and lifestyle segment.

The in-house innovation lab will roll out a portfolio of SaaS, web and app products in all the sectors that Bird Group operates in.

The first offering from the company is Launderette, an on-demand, premium-quality service, making laundry maintenance a delight.

This will be followed by the launch of Guide, an organised platform that will connect global travellers visiting India to travel guides and driving their revenues

SIT, a disruptive app allowing gourmands an enhanced experience by pre-ordering at their favourite restaurants, will be next.

"In today's fast paced-life, quality and convenience are much sought after. Services that help manage time consuming daily chores are becoming a necessity. Additionally, there is an attitudinal shift and customers are seeking exceptional care for their wardrobe. Leveraging our expertise and in-depth knowledge of hospitality with the best of global technology, Launderette will redefine the on-demand laundry and dry cleaning experience for customers within India," said executive director, Bird Group, Dr. Ankur Bhatia.

Launderette's end-to-end services includes free collection and delivery as well as a selection of garment care ranging from 'wash and fold', 'wash and iron', 'dry cleaning' and 'steam ironing'.

Customers can also select specialised services such as stain removal and garment mending.

Currently accessible to residents of Delhi NCR and those visiting the city, Launderette services will be scaled to several more cities across India.