'Blueair Pro XL' debuts in India

Blueair, a premium air purifier company from Sweden, announced debut in India with the launch of Blueair Pro XL, its most powerful mobile indoor air purifier ever.

The launch of Pro XL is a part of company's 'Pro' range of air purifiers now being showcased in India. The 'Pro' series, which offers extraordinary power from a very slim and sleek new design, is available in three models designed for different room sizes. These are Pro M, Pro L and Pro XL, which have received a warm response from consumers and business users worldwide for their combination of air purifying efficiency and elegant design. With continuously degrading air quality in Indian cities, increasing awareness about air purifiers and rising health consciousness among consumers, Blueair is expecting similar response in the country as well.

Vijay Kannan, India Head, Blueair said, "The launch comes at a favorable moment when a first-of-its-kind study by a medical university clearly demonstrates heart and lung health benefits of efficient indoor air purification. The study also rejected the notion that people could escape indoors to avoid outdoor pollution."

He added, "Our Pro range of purifiers pushes the boundaries of design and technology, for which we have won numerous awards, to deliver users powerful cleaning of large indoor spaces like corporate, hospitals, schools."

"We are honored to bring emerging technologies to the Indian market. The Chinese researchers found that closing doors and windows barely reduced health hazardous PM2.5 concentration, while use of an air purifier 'efficiently reduced' the amount of the fine particles in the indoor air resulting in improved heart and lung function," added Kannan.

Bengt Rittri, Founder and CEO, Blueair said, "As outdoor air pollution hits outrageously high levels in cities across the world, research confirms Blueair's contribution towards helping people stay healthy and at optimal immunity in the home and at work regardless of outside or inside air contamination."

Blueair continues to invest heavily in research and development to ensure they stay a step ahead of the competition. Each new PRO air purifier houses a radical new modular filtration system that uses Blueair's new patented 'V' Shape Hepa filter to deliver a superior CADR (Clean Air Delivery Rate). The Pro XL is priced at Rs. 1,50,000, Pro L at Rs. 1,10,000 and Pro M at Rs. 80,000.

Blueair's filtration technology allows for less dense filters that translate into both lower noise levels and energy consumption. In short, the HEPA Silent TM technology allows Blueair Pro to handle large volumes of air while staying whisper quiet. Additionally, an optional 'Air Intelligence Module' automatically adjusts air purification performance depending on the amount of pollutants in the air. Ideal for offices, hospital waiting rooms, hotel lobbies as well as large living spaces, the Pro series is the result of Blueair's 20 years of exclusive indoor air purifying experience and air cleaning technology knowhow.