Burger King Russia wants 'It' to be ban, as clown looks like McDonald's mascot

Image
ANI Washington D.C. [U.S.A.]
Last Updated : Sep 27 2017 | 4:22 AM IST

Burger King Russia also seems to be terrorised by 'Pennywise- the murderous clown.'

Burger King's Russian division has filed a complaint with the country's Federal Anti-Monopoly Service (FAS), demanding that the movie 'It' be banned in the country.

The reason for the complaint was that the film's character Pennywise bears too much resemblance to Ronald McDonald, the face-painted jester that serves as mascot for rival burger chain McDonald's, and therefore works as an advertisement for the rival fast-food brand, reports The Hollywood Reporter.

A spokeswoman for the FAS said that Burger King Russia's complaint is in the review process.

"We can't be concerned with the content of the film because the writer and director have their own creative understanding of any character," she told the publication, adding that the agency would have to determine though whether the movie contains advertising or product placement.

"It" was released in Russia on September 7 and thus far, has grossed $14 million in that country alone.

The film is still being shown in more than 100 theaters across Russia.

'It' became the highest-grossing horror film of all time and has grossed over $478 million worldwide.

New Line Cinema and Warner Bros. announced that a sequel to the horror blockbuster will hit theaters on September 6, 2019.

Disclaimer: No Business Standard Journalist was involved in creation of this content

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Sep 27 2017 | 4:12 AM IST

Next Story