Coca-Cola ad with gay wedding clip omitted from Irish version

Image
ANI New York
Last Updated : Jan 04 2014 | 3:05 PM IST

Coca-Cola's 'Reasons to Believe' ad, which originally included a clip of two men at their wedding, has been replaced with one of an interracial couple getting married for the Irish version.

The original version ran in the UK, the Netherlands and Norway, the New York Daily News reported.

The scene uses footage from a same-sex union ceremony in Australia.

Coca-Cola created an uplifting ad to remind people that the good in the world outweighs the bad.

However, instead of raising the spirits of some viewers, the version of the advertisement that aired in Ireland elicited criticism.

A Coca-Cola spokesman told TheJournal.ie that the ads were adjusted for each country based on consumer research.

The company did not include the same-sex ceremony in the Irish ad because gay marriage is not legal in the country, the spokesman said.

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Jan 04 2014 | 3:01 PM IST

Next Story