American IT firm Cognizant has announced that it has acquired Idea Couture, a digital strategy and design firm, as it continues to bulk up its digital offerings through acquisitions for an undisclosed amount.
With more than 170 social scientists, strategists, anthropologists, user experience experts, designers and connected product developers on its staff, Toronto-based Idea Couture also operates from the United States, Europe and South America.
Idea Couture's clients include Samsung, PepsiCo, Cox, Citi Ventures, Kroger and ConAgra Foods.
"Idea Couture has a track record of success in managed innovation including rapidly envisioning, designing and prototyping digital solutions to help companies create connected products, engage customers, and deploy new business models for growth and competitive advantage," said Cognizant Digital Works Executive vice-president Gajen Kandiah.
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