Social media giant Facebook's shares saw a rise above its IPO price of 38 dollars before falling back to close at 36.80 dollars as a result of its strong revenue from mobile advertising.
According to the BBC, the site's share rose as high as 38.31 dollars in morning trading before closing at a lower price as the company's shares have seen a remarkable boost since it reported stronger-than-expected earning from mobile advertising.
Mark Zuckerberg had earlier said that the work the company has done to make mobile the best Facebook experience is showing good results and provides them with a solid foundation for the future as the company saw 655.6 million dollars in revenue from mobile ads in the three months from April to June.
The report added that the company now derives 41 percent of its total ad revenue from mobile and investors have been encouraged by its fast growth in the mobile ad revenue.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
