FCA to expand its presence in India by 'cohesive' network

Fiat Chrysler Automobiles (FCA) India, a wholly owned subsidiary of the world's seventh largest automaker plans to go 'cohesive' with its network strategy in India.

With Jeep vehicles added to its Fiat portfolio the company is preparing for an increase in its Indian customer base, especially with the upcoming launch of the localized Jeep Compass mid next year.

"We intend to provide our customers with a sales and service experience as a cohesive process, one that will demonstrate our commitment that will make FCA's existing and future customer base feel very special indeed. Our premium Destination Stores set the benchmark and reflect our new strategy and intent," said President and Managing Director, FCA India, Kevin Flynn.

In active network expansion mode since the launch of its two iconic SUVs - the Jeep Wrangler and the Jeep Grand Cherokee this year, as planned, FCA has added three more sales and service outlets to its existing distribution and after-sales service base in upscale locations.

The company opened India's first FCA Destination Store in Worli, Mumbai that will cater to Fiat, Abarth as well as Jeep customers. Chennai gets its first Jeep Destination Store, an 3S facility located on the Old Mahabalipuram Road and New Delhi too is ready with its first Jeep Destination Store on Mathura Road.

"All of FCA's new Destination Stores are designed to offer a comprehensive brand experience. In addition to the care that customers will receive inside our showrooms and workshops, we have plans for outside, and will introduce Camp Jeep in India -our international property that will be an opportunity for customers to appreciate off-roading the Jeep way," Flynn added.

FCA is focusing on After-Sales as one of its key drivers of growing business in India. For Jeep vehicles, the company has crafted innovative schemes that will give customers peace of mind and a satisfying Jeep ownership experience.