Firefox Bikes, Swiss Military together launch co-branded bikes

Leading name in the premium bike segment in India Firefox Bikes announced the launch of Swiss Military co-branded bikes in association with in association with Swiss Military.

Both Firefox Bikes and Swiss Military have joined hands for introducing international standard value for money bike models for youth.

With this new association Firefox Bikes aim to expand its range of bikes and reach out to the young and restless biking enthusiasts.

"I believe that our association with Swiss Military will bring the Indian bikers a great new range of bikes made for the rugged mountains. In the first year of launch, we expect to sell a good number of bikes. We are targeting youth segment specifically," said CEO Firefox Bikes, Shiv Inder Singh.

"There is great synergy when two premium brands combine their mutual strengths for a common purpose. This is especially true when both teams in question have a similar perspective of making world-class innovative products for the Indian consumers. In that respect Firefox, is the ideal partner for Swiss Military and we are bound to achieve great milestones together with this new association," added Managing Director Swiss Military, Anuj Sawhney.

"Firefox Bikes have been providing newer versions and variations of bikes to cater to all possible needs of the consumers. Firefox has always tried to push the biking culture in the country in order to contribute towards eco friendly environment, healthy lifestyle and fuel conservations. With this collaboration, Firefox Bikes is focusing into the mid-segment of city bikers," said Marketing Head Firefox Bikes, Ajit Gandhi.

Within a short span of time, Firefox Bikes has made a huge impact in the biking industry; it has over 200 bike stations strategically located in 95 cities across India and one in Bhutan.

Firefox Bikes plans to expand its retail presence with 10 additional outlets in the next quarter and 40 new stores each successive year.