Flipkart appears to be India's most preferred e-commerce platform

India's most trusted e-commerce brand Flipkart has emerged as the most preferred platform across the nation. The e-commerce portal stands out on the customers preferences, reported a consumer study conducted by research firm Red Seer Consulting.

The platform that offers maximum value for money and a wider meaningful assortment has been voted highest among all e-commerce platforms in India, which includes customer support, ease of return, refund and reverse pick up speed.

The survey titled 'The Indian e-tailing Leadership Index' is based on over three thousand customer interviews and six thousand delivery instances across the country. Some of the parameters that customers across India were surveyed include brand trust, value, product variety and availability, ease of return, web and app experience, pricing, delivery etc.

Flipkart was ranked overall number one in the study followed by Amazon, Snapdeal, Paytm and Shopclues.

The findings of this study gives a big thumbs-up to Flipkart's consumer initiatives that raised the bar for the consumer retail sector, starting with cash on delivery, easy returns policy and same day delivery to instant returns and more recently no cost EMI for customers.

In March this year, Flipkart crossed the landmark of 75 million registered users, making it the first online retail marketplace to reach this milestone in a single country after United States and China. This followed another milestone where Flipkart became the first Indian app to cross the 50 million installs mark on the Android Play Store.

The Indian e-commerce market is among the fastest growing in the world and the Morgan Stanley report on e-commerce in India released in February 2016 said that Indian e-commerce will grow faster than any other country for the next three years.

The same report placed Flipkart as the number one e-commerce company in India with a dominant market share of 45 percent. According to the report, Flipkart's market share of 45 percent is equivalent to the combined market share of the next three players (Snapdeal, Amazon and Paytm).