Global Consumer Products announces its entry into the lower per capita consumption Household Insecticide market

Global Consumer Products Pvt. Ltd., one of the fastest growing FMCG companies in India, announced its foray into the mosquito repellent category under the flagship brand of 'DND'- DO NOT DISTURB. Helmed by A. Mahendran, the creator of this category in India, DND promises some world class path breaking innovations. As the fourth product category from the company, DND products are designed to provide effective prevention against entry of mosquito's as a proactive solution rather than a conventional protection approach.

"We believed that there is a need for a solution which not only knocks down the mosquitoes but also prevents them from entering the house. We have introduced breakthrough innovations such as the Turbo Fan Technology which spreads the active faster and farther, addressing the long felt need of Indian consumers. Another revolutionary product is the Transfluthrin based Nanosol when sprayed, the active stays in the air longer and provides dusk to dawn prevention from mosquitoes," said MD and CEO of Global Consumer Products, A. Mahendran.

"The tropical climate in India forms a perfect breeding ground for mosquitoes. Mosquito borne diseases are on the rise with most virulent strains causing Zika and Chikungunya. These outbreaks led us to research and come up with solutions, which could help tackle these problems proactively. Better awareness levels and improving incomes are driving consumers in Tier I and Tier II cities to seek effective ways to prevent their families from mosquito borne diseases," he added.

DND is launched in the product variants of Liquid Vaporizers, Coils and Nanosols. For the first time in the category, DND Turblo Liquid Vaporizer has a Turbo Fan Technology. This technology helps in quicker dispersion of the active in the air, thus making it five times more effective and creating a 360degree preventive shield.

Introduced for the first time in India, the DND Aeromax Coil Diffuser is a revolutionary product in the coil category. The Turbo Fan Action has the power to not only spread active faster but also covers more area thereby creating a shield which prevents the mosquitoes from entering the room. DND Aeromax Coilsare made with 98 percent natural ingredients. It also has a rechargeable battery which aids in anytime and anywhere prevention from mosquitoes.

DND Nanosol Flying Insect Killer gives you an instant action and overnight cover that lasts from dusk to dawn. It has the power of 5 ordinary cans and one needs only four shots a room for 12 hr prevention. Nanosol is the quickest and the most long lasting effective product ever launched in India.

DND will have a total of five SKU's. The products are priced as below:

• DND Turblo Liquid Vaporizer and Liquid Refill at Rs. 150 and Rs. 78

• DND Aeromax Coil Diffuser and Coils at Rs. 249 and Rs. 38

• DND Nanosol Flying Insect Killer at Rs. 199

"DND is not just a product but a tangible solutions in household insecticide category, particularly mosquitoes."On the overall marketing strategy, he informed, "The product's pan-India roll out has begun and the TVC is on air. We will unleash a 360-degree marketing campaign which would include TV, Print and Digital," said Senior Manager, Marketing, Global Consumer Products, Punyabrata Dashsharma.