World's largest internet search engine Google is reportedly planning to launch the long rumored Android TV, which would be a new crack in the home media market with more roots in its mobile OS, at the I/O developer conference at June-end.
According to TechCrunch, the Android TV platform is a software effort that will work with gadgets from OEM partners including LG and others.
The Android TV platform will bring online media services to televisions as well as Android-based gaming, the report said.
A new UI layer called 'Pano' internally is the core of the product and it presents show episodes and movies in a card-style interface right away when an Android TV device is launched.
However, Google is building an approach to television that incorporates the same kinds of lessons that Android itself said it learned about the current crop of smart TVs from users' reviews on its site when building its media streamer, the report added.
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