GTA to join Hotelbeds Group's Bedbank business unit

Hotelbeds Group, a global bedbank and business-to-business provider of services to the travel industry on Friday announced plans for GTA to join its Bedbank business unit.

"This deal brings another great bedbank to the Hotelbeds Group family, following the announcement in February that Tourico Holidays will also be integrating with us. Both of these important deals clearly underline our steadfast commitment to accelerate the growth of our business both organically and via M&A activity," said Joan Vila, Executive Chairman of Hotelbeds Group.

"GTA's global footprint and in particular its well-developed presence in the fast growing Asia-Pacific and Middle East markets is closely aligned to Hotelbeds Group's growth strategy. We are looking forward to welcoming them to our Group," he added.

Speaking of strategic expansion in the B2B sector, Ivan Walter, CEO of GTA asserted that the company's inclusion in the Hotelbeds Group comes as an opportunity to deliver an enhanced experience to travellers.

"Our history and proven track record speak for themselves, and by coming together with Hotelbeds Group we can bring together a wealth of experience, commitment and a clear strategic focus on the B2B sector ," he added.