As Lok Sabha elections are inching closer, a confectionary in Howrah is serving sweets with symbols of political parties engraved on them to "raise awareness about voting".
The shop is filled with colourful sweets with different batches having different party symbols. Green and orange sweets representing BJP are placed next to its arch-rival CPM symbol engraved sweets.
Speaking to ANI, shop owner Pradeep Haldar said, "As Election Commission has already announced the dates of election, I thought of creating awareness about voting through sweets, it will also enhance the profit. it's a new method."
So far his sweets are, Haldar added, "people are choosing TMC and BJP sweets. As of now".
The 17th Lok Sabha election will be held in seven phases beginning April 11. The final phase of voting will take place on May 19. The counting of votes will be done on May 23.
Disclaimer: No Business Standard Journalist was involved in creation of this content
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app