Siddhartha Roy, CEO of Hungama spoke on the entry of global players like Netflix to the Indian market as this will contribute in raising awareness about the streaming services as well as grow the market as a whole.
Speaking on behalf of Hungama Play, Mr Roy said that within a short span of five months, Hungama Play has seen aggressive growth in consumption of video, driven on the back of the largest movie library of over 7500 titles on offer.
This has led to addition of over 15,000 music videos to the existing movies offering on Hungama Play.
Till recently video streaming services were pegged back due to the inadequate data infrastructure in India. With telcos rolling out 4G services Pan-India, 2016 will be a year for growth of video consumption. The incredible growth of smartphones in India has made the market big enough for multiple video streaming services to thrive simultaneously.
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