Idea launches 4G services in UP East; begins with Lucknow, Kanpur

Telecom operator Idea Cellular has announced the launch of world class 4G services in UP East, starting with the two major towns of Lucknow and Kanpur.

India's third largest operator Idea also unveiled Digital Idea, a suite of digital applications for the on-the-move consumers of UP East.

As part of the Digital Idea offerings, the company will offer a suite of three entertainment apps - Idea Music Lounge, Idea Movie Club and Idea Game Spark for its over 1 crore customers in the circle.

"Idea has consistently invested in network expansion to become a pan-India wireless broadband operator, readying our 200 million customers for the Digital era. Over the last one year, Idea has more than doubled its mobile broadband network on 3G or s4G platform, and now covers over 50 percent of India's population," said COO-Corporate Idea, Anish Roy.

"Idea has forayed into Digital services with the launch of three entertainment apps and this is just the beginning. Going forward, Idea will also expand its digital offerings into digital communication, digital payments, cloud and storage, digital information and many more. 'Digital Idea' is for the masses to enable over 1.3 billion Indians to 'Get more out of life," said Director - Operations Idea Cellular, Lakshminarayana.

Idea has introduced a range of attractive offers including tariff packs, bundled smartphone offers and digital content for its users in UP East. From hourly 4G data packs priced at Rs.19 to handset upgrade offers and smartphone deals, Idea offers a range of products for all category of users.

"Idea has been the fastest growing operator in UP East. With our strong growth in market share, we now have over one crore customers in the circle who will now experience high-speed 4G services for their infotainment needs. Starting with the main towns of Lucknow and Kanpur, Idea 4G services will be rapidly expanded to cover all major cities in the region, over the next few months," said Chief Operating Officer Uttar Pradesh East Idea, Sanjay David.