Idea launches 4G services in UP West

Telecom operator Idea Cellular on Monday announced the launch of world class 4G services in UP West Telecom circle.

Idea's 4G services are now available in Agra and the company will further expand to cover 25 more towns in Uttar Pradesh West & Uttarakhand, by March '17.

Idea also unveiled Digital Idea, a suite of digital applications for the on-the-move consumers of UP West. As part of the Digital Idea offerings, the company will offer a suite of three entertainment apps - Idea Music Lounge, Idea Movie Club and Idea Game Spark for its over 1.5 crore customers in the circle.

"Idea has consistently invested in network expansion to become a pan-India wireless broadband operator, readying our 200 million customers for the Digital era. Over the last one year, Idea has more than doubled its mobile broadband network on 4G/3G platform, and now covers over 50 percent of India's population," said Chief Corporate Affairs Officer Idea Cellular, Rajat Mukarji.

Idea's mobile broadband data services are currently available to nearly 500 million Indians across nearly 100,000 towns and villages.

"Idea is the number one operator in UP West circle with a strong hold in market share, network coverage, distribution and customer service. We are now happy to launch our world class, high speed 4G services for over 1.5 crore Idea customers in the region catering to their ever growing infotainment needs. Starting with the main town of Agra, Idea 4G services will be rapidly expanded to cover 25 key towns by March end," said Chief Operating Officer UP West Idea Cellular, Naozer Aibara.

Launching Digital Idea Aibara said that Idea has forayed into Digital services with the launch of 3 entertainment apps and this is just the beginning. Going forward, Idea will also expand its digital offerings into digital communication, digital payments, cloud and storage, digital information and many more. 'Digital Idea' is for the masses to enable over 1.3 billion Indians to 'Get more out of life.