India must create globally recognizable brands: NITI Ayog CEO

Chief Executive Officer of NITI Aayog, Amitabh Kant has said that it is a great challenge and potential for India to create awareness and acceptance about the Indian brands globally.

"It is a great challenge to India with our tremendous potential, to create awareness and acceptance of Indian brands globally. While India has had success in creating global awareness for Yoga, Bollywood and Cricket, which are great examples of global brand building, we need many more efforts to popularise Indian brands to become global consumer brands," said Amitabh Kant, chief executive officer (CEO) of NITI Aayog while speaking at Superbrands Awards Event in New Delhi.

As Indian companies take gigantic strides in penetrating global markets with the country having one of the highest growth rates in major economies, India must create globally recognizable super brands.

Superbrands India pays tribute to exceptional brands across sectors including FMCG, Auto, Healthcare, Logistics, Cement and Retail among. This year 56 brand received Superbrands awards.

"Indian branding is continuously innovating and digital branding has become as important if not more than conventional branding. Branding in India across sectors has been continuously evolving and is creating the right noise to reach their TG. Superbrands India will continue to mine out the top brands in India doing exceptional branding and honor them with Superbrands seal," CMD Superbrands India, Geetanjali Anand.

Superbrands status is given to a brand through a rigorous research and selection process with an impeccable reputation of fair-play. Entry to the Superbrands programme is strictly by invitation.

The Superbrands Coffee Table book, is brought out once in every 18 months and is the only platform designed to tell the compelling stories and render case histories of these outstanding brands that have been selected for superbrand status. The organization believes that people gain a greater appreciation of the discipline of branding and a greater admiration of the brands themselves through the coffee table book.