Indian film industry to get its first international box-office tracking service

Rentrak has recently announced that it is set to launch its box-office tracking services in India.

According to the Hollywood Reporter, the box-office tracking service is the first by an international player to offer independently verified data in the country.

India has an estimated 11,000 screens, and box-office data has been still largely based on figures reported by distributors and producers rather than being directly sourced from cinema locations.

Rentrak would step in to collect and analyze data from cinemas, as it does in other markets and it was already tracking Bollywood titles in 44 countries.

Its India client base would include local arms of Hollywood studios that have become active in local productions such as Disney, Fox Star Studios and Viacom18, in addition to Indian banners.