In an attempt to move towards a cashless economy, Intex Technologies announced their in-house digital e-payment App - Intex MyWallet, going live on Google Play Store for all android users outside Intex as well. Built and designed on a highly safe and secure encrypted platform, the app is free to download with full proof security.
Intex technologies partnered with Tata mRupee last year to foray into the digital payment ecosystem with both B2C and retail assisted models with vision of making consumers' daily transactional needs quicker and convenient.
Intex MyWallet is equipped with a wide range of payment options across segments ranging from recharging the phone to paying utility bills like postpaid, gas, electricity, DTH, landline, data card etc. is just a single click.
The wallet also allows users to book Railway tickets through IRCTC and other entertainment bookings through various gift voucher and coupons. The app allows users to send and receive money as well.
To further build the digital ecosystem, Intex is also planning to implement Intex retailer portal wherein the Intex retailers will find additional opportunities to get higher share of customers' wallet by offering retail assisted services. The retailer portal will help the unbanked consumer to carry out various transactions including the domestic money transfers.
Shortly, Intex My Wallet will also be deeply integrated and pre-loaded with Intex Smart phones for users to carry out transactions and also earn loyalty points for various digital purchases like videos, games and other content. Intex is working closely with its Partner Tata mRupee to expand the utility and entertainment merchant base with getting merchants across various segments (online and offline) on board.
"Our mobile payment ecosystem is one of our core digital drivers and with this expansion our m-wallet services are now available to all android users on Google Play Store, making day-to-day transactional needs easy," said Vineet Singh, Head - VAS, Intex Technologies.
Users will be rewarded for accessing content and other utilities which will help them earn loyalty bonus point which could be further redeemed for various utility payments or could be converted to cash depending on needs. These loyalty rewards will ensure upward movement in consumer value chain.
Disclaimer: No Business Standard Journalist was involved in creation of this content
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